We are living in an age where fashion is today forged in tech, celebrating & adopting a full-blown tech revolution that is driving trends and the course of its future.
Today, the debate has shifted from just about what you wear to how your clothes interact with the world and way beyond.
What is incredible is that wearable technology is shedding its "gadget" skin and has the potential to become an extension of ourselves—pretty much parts of us—with striking features such as tracking health, adapting to our environment and ecosystem, and even nurturing and encouraging dynamic positive vibrations and energy all over.
What would have shocked many today is that clothing is getting a brain and soul, the very concept of fashion is being reinvented, and a complete renaissance has been witnessed.
Explicitly speaking, the shopping experience is getting a digital makeover too to create a wow factor.
Toolkits like virtual reality (VR) and augmented reality (AR) are taking the lead, making possible all new features like letting you virtually try on clothes, explore digital showrooms, and customize smart clothes on the fly in a world where no one size fits all.
Gen Y and genre look forward to a two-way street for making their personalised sale. Here, the concept of shopping is becoming more interactive, and besides many obvious gains, the process also reduces waste from production and returns, making fashion more accessible and sustainable.
AI has already come to our doorstep, given that artificial intelligence (AI) and big data are taking the fashion cycle by storm, from the initial design spark to the clothes spoiling the customer with options all at affordable price points with easy access across multiple channels.
Amazingly, the power of AI is that it can predict both trends and stitch suitable marketing strategies to what your core customers want—when they want, where they want, and at what price point they precisely want it for the brand not to go wrong and burn their fingers.
While it has to be mentioned here that, technologies like blockchain and 3D printing streamline production, adding immense value ensures every piece is legit and worth the while.
Tech is no pushover
Tech isn't just an afterthought anymore; it's front and center of fashion, stitching fashion together today.
Tech-led innovations are helping brands, retailers, and designers move the needle and set new standards now and then. Fortunately, we are in a good place today, driving the sector to a future where the middle name of fashion is unparalleled innovations, personalization, and responsible and ethical fashion practices.
A Future Woven with Intelligence is the best of the two words: elegance meets intelligence, technology meets fashion, where one would reckon that industry is nurturing clothes as smart as your phone to delight the customer.
Fashion today is in a sweat spot, and its future is all full of excitement, powered by cutting-edge tech to pack a punch.
