India is rapidly emerging as a global fashion and lifestyle powerhouse, according to a new report, "E-Styling India." Online sales are expected to skyrocket to $45 billion by 2028, doubling from current levels. This explosive growth, fueled by a burgeoning middle class and tech-savvy Gen Z consumers, makes the country an irresistible market for global fashion brands.
Key trends driving this transformation include the rise of fast fashion, increasing penetration in smaller cities, the dominance of mobile shopping, and a growing consumer preference for sustainable products.
