Wazir Textile & Apparel Index - FY24 Report
Textile: Sales +2%, EBITDA -10%, margins down 1%.
Apparel: Sales +0.3%, EBITDA +1%, margins flat.
Overall: Sales -3%, EBITDA down 2 percentage points.
The overcoat, a long coat worn over other garments, has journeyed far beyond mere warmth. Once a symbol of privilege, crafted from luxurious fabrics like wool and cashmere, it adorned the elite in the 19th century. These impeccably tailored coats served as status symbols, radiating an aura of power and elegance.
The 20th century democratized fashion, making overcoats accessible to a wider audience. Military staples like the trench coat and peacoat transitioned to civilian life, offering both practicality and newfound style. This shift marked the marriage of function and sophistication, broadening the overcoat's appeal.
Today innovative brands like Burberry, Max Mara, and Canada Goose push the boundaries of the overcoat. Burberry's iconic trench coat receives modern updates, while Max Mara offers timeless luxury with exquisite wool and cashmere. Canada Goose prioritizes function in their high-performance parkas, proving style doesn't have to be sacrificed for warmth.
The latter half of the 20th century saw the overcoat become a canvas for self-expression. The cultural revolutions of the 60s and 70s brought bold colors and patterns, while the 80s and 90s introduced oversized and deconstructed styles.
Where clothing transcends function and style
From timeless elegance to avant-garde experimentation, the overcoat remains a cornerstone of fashion's versatility. It's a testament to one's unique style and identity, transcending its original purpose of providing warmth. For fashion enthusiasts, the overcoat is a narrative woven through time, reflecting the evolution of societal values and personal expression. transcending its original purpose of providing warmth.
For fashion enthusiasts, the overcoat is a narrative woven through time, reflecting the evolution of societal values and personal expression.
