Absoluto

ABSOLUTO: Crafting the Future of Fashion Fabrics

Brand Overview

With a heritage spanning two decades, the brand is a pioneer in blending traditional craftsmanship with contemporary design to create luxurious fashion fabrics. Committed to pushing the boundaries of textile innovation, we pride ourselves on superior quality and a deep understanding of evolving fashion trends.

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Brand Mission

The mission is to redefine the fashion fabric landscape by offering exceptional textiles that cater to the discerning tastes of the modern consumer. Through constant experimentation and research, we aim to provide innovative solutions that have never been seen before.

Brand Vision

The brand aspires to be the leading global provider of premium fashion fabrics, renowned for impeccable quality, exquisite designs, and unwavering commitment to customer satisfaction.

Target Audience

Its target audience includes high-end fashion designers, luxury apparel brands, and discerning individuals with a penchant for premium textiles.

Brand Values

  • Heritage and Tradition: Respecting the rich tapestry of textile craftsmanship.
  • Innovation: Continuously exploring new techniques and designs.
  • Quality: Upholding an uncompromising commitment to superior fabric standards.
  • Luxury: Creating opulent and indulgent textile experiences.

Brand Personality

Sophisticated, innovative, and timeless.

Brand Story

For the past 20 years, the brand has been a custodian of exquisite fabrics, blending tradition with modernity. With a keen eye for emerging trends, we consistently deliver textiles that resonate with the evolving fashion landscape. 

The brand is currently showcasing its latest luxurious fashion fabrics at UMRAO HOTELS AND RESORTS, New Delhi between 27-31 July 2024 which is a testament to its dedication to presenting its latest creations.

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KishoreBiyani

Biyani Legacy Evolves: From Retail Empire to Family Ventures

Kishore Biyani's retail legacy is evolving. Despite industry challenges, the retail empire he pioneered is undergoing a transformation under the stewardship of his family. The next generation is reimagining the shopping experience, shifting focus from mass-market to premium offerings and immersive retail concepts.

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Vivek Biyani, the visionary nephew, is set to redefine retail with "Broadway," a groundbreaking store concept blending shopping and entertainment. Launching this Thursday in Ambience Mall, Vasant Kunj, Broadway promises a mall-like atmosphere in a compact space, featuring live shows, fashion events, and direct brand engagement. Designed by Malherbe Paris, the store will be a platform for new-age brands, with subsequent openings planned for Delhi, Mumbai, and Hyderabad.

With a strong background in digital and multichannel retail, Vivek is poised to revolutionize the industry.

Meanwhile, Kishore Biyani's daughters, Avni and Ashni, are venturing into the premium food and grocery segment with Foodstories and Honestly Italian, respectively. Their focus on gourmet products marks a departure from their father's mass-market approach.

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