BangladeshApparelSector

AEPC Chairman Highlights India's Potential Amid Bangladesh Crisis

Sudhir Sekhri, Chairman of the Apparel Export Promotion Council (AEPC), has expressed grave concern over the escalating civil unrest in Bangladesh, highlighting its potential to disrupt the global apparel supply chain.

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Sekhri stated that fast fashion buyers, facing mounting pressure, are compelled to divert orders away from Bangladesh in the short term. However, India, despite its potential, is unable to capitalize on this opportunity due to stringent import policies on man-made fabrics. This, he emphasized, restricts the country's ability to fulfill orders requiring specific materials sourced from China, Korea, and Europe.

Long-Term Implications and India's Opportunity

The AEPC chief further predicted a long-term shift in buyer sentiment away from over-reliance on Bangladesh, a trend already in motion due to capacity constraints. The current crisis is expected to accelerate this process.

India, Sekhri noted, can position itself as a viable alternative but only if it expands its manufacturing capabilities. Nevertheless, he stressed the crucial need for policy reforms to liberalize imports of man-made fabrics, trims, and accessories. Such a move, he argued, is essential to attract and retain global apparel brands.

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Siyaram's

Aditya Roy Kapur Joins Mistair as Brand Ambassador

Mistair, renowned for its timeless elegance and innovative fashion, proudly announces Aditya Roy Kapur as its new brand ambassador, marking the beginning of a new era of sophistication in men's fashion. Known for its exquisite and cutting-edge range of premium suiting and shirting fabrics, Mistair seamlessly combines classic elegance with a modern twist.

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Its collections, featuring specialty weaves, finishes, and textures, are designed to make a statement, whether for a formal business suit, a key corporate meeting, or an opulent dinner party.

Mr. Ramesh Poddar, Chairman and Managing Director of Siyaram's, expresses his enthusiasm for the partnership: "We are thrilled to have Aditya Roy Kapur as the brand ambassador for Mistair. Over the years, Mistair has gained popularity across demographics, much like Aditya himself. He embodies a sense of style and youthful energy that perfectly aligns with the Mistair brand identity. With our commitment to high fashion, quality, and accessibility, we're excited about Mistair’s fashionable journey ahead with Aditya Roy Kapur."

Ushering in a New Era of Men's Fashion

Aditya Roy Kapur shares this excitement, stating, "I am delighted to collaborate with Mistair. Their collection deeply resonates with my style, offering designs that exude sophistication with a modern flair.

What impresses me most is how Mistair blends classic elegance with modern trends, making it perfect for the contemporary man who values both tradition and innovation."

This dynamic partnership aims to inspire men nationwide to embrace sophisticated style and elevate their fashion sense.

As the new face of Mistair, Aditya's charismatic presence and impeccable fashion sense are set to captivate audiences, further strengthening Mistair's position as an industry leader and fulfilling the brand's promise of delivering the "finest in fashion."

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