D2CFashion

PrabhuBhakti: Devotion and Style

In a significant stride towards blending spirituality with contemporary fashion, PrabhuBhakti, a pioneering D2C startup specializing in Devotion and Style, has proudly announced the opening of its first physical store. Located in the heart of Ayodhya, directly in front of the revered Ram Mandir, this strategic initiative marks a milestone for the brand in connecting with its audience through a tangible retail presence.

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Since its establishment in 2021 by founders Samast Ahlawat and Raju Kumar, PrabhuBhakti has focused on catering to the modern devotee with its range of spiritual like t-shirts & caps and Silver Jewelry. This launch is not just a testament to the brand's innovative approach but also reflects its commitment to making spiritual and fashion-forward products accessible to a wider audience.

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The store's launch has been met with overwhelming enthusiasm from customers, leading to a sell-out of the initial stock within just 24 hours. This response underscores the brand's resonance with its target demographic and highlights the strategic advantage of its location. While renowned brands compete for space in Rampath, PrabhuBhakti has secured an enviable position in front of Ram Mandir, further establishing its foothold in the market and has visibility of 2.5 lakhs visitors every day.

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"Opening our first store in such a premium location is a dream come true for us at PrabhuBhakti," said Samast Ahlawat and Raju Kumar, co-founder. "The phenomenal response from our customers reinforces our belief in the unique value proposition we offer. This is just the beginning, and we are excited to continue this journey, further bridging the gap between spirituality and modern lifestyle."

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TextilesSecretary

Neelam Shami Rao to be new 'Textiles Secretary'

Ms. Neelam Shami Rao is the newly appointed Textile Secretary, the Ministry of Textiles (MoT), Government of India (GoI), replacing Rachna Shah under the stewardship of Giriraj Singh, Minister of Textiles of India (MoT), to navigate Indian textiles in these uncertain times when global trade is under the threat of emerging geopolitics and the challenge of global headwinds emanating out of a non-tariff barrier putting downward pressure on global growth and supply chain disruptions.

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Quick background

She is an Indian Administrative Service (IAS) 1992 batch Madhya Pradesh (MP) cadre officer having an illustrious career.

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Formal experience before joining here: she served as the secretary of the National Commission for Minorities under the Ministry of Minority Affairs. She also enjoys vast experience in several varied roles and responsibilities, entailing Central Provident Fund Commissioner (CPFC), DG of Training in the Ministry of Skill Development and Entrepreneurship (MoSDE), and District Collector in Madhya Pradesh's Guna and Koria districts, and she joins at a time when geopolitics is favourable to India.

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Scholistic qualification

She is an alumna of Motilal Nehru National Institute of Technology, Allahabad, holding a B.Tech. degree in Electronics.

CREDITS: Photo - National Labour Conference (Ministry of Labour & Employment)

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