Company Overview & History
Founded in 2013, Absoluto set out with a mission to redefine men’s fashion by blending tradition with innovation. From our humble beginnings as a start-up, we focused on offering high-quality suiting, shirting, Kurta-pyjama, half jackets, sherwanis, along with premium Japanese black fabrics, ceremonial wear, and formal fabrics. Our aim was to merge the finest Indian craftsmanship with the latest global trends. Over the years, this vision has driven Absoluto to become a highly respected brand, gaining a formidable presence in both India and international markets.
2. Product Portfolio & Specialization
ABSOLUTO - CORE NOS T/RS, SPECIAL BLACKS, CHECKS, CHECKS STRETCH, DOBBIES, DOBBIES STRETCH, ESSENTIALS T/R, JACKETING, JACQUARD, KNITS, EMBROIDERY, KURTA PRINTED, KURTA PYJAMA, SELF T/R, SHIRTING PLAIN SOLIDS, SHIRTING DIGITAL PRINTS, SUEDE, SUPERBLACKS, TURKISH JACQUARDS, VELVETS, COTTON SUITINGS
FIRENZE - CHECKS, CHECKS STRETCH, DOBBIES, HIGH TWIST, PLAIN, STRETCH SUITING
ABSOLUTO ELITE - ALL WEATHER SUITING, ALL WEATHER EINSTEIN SUITING, 130’S MILAN SUPERLIGHT, 140’S MONTE NAPOLEONE, 150’S BERNARDINO, 150’S SANTO SPIRITO, 160’S AMBROGIO & CLASSIC NAVY BLUES. VENDOME 52%48% WOOLRICH, ZANNONI 60%20%20% PVW, DELCORSO, CONNOISSEUR 60%20%20% STRETCH PVW, CEREMONIALE JACQUARDS, GIZA COTTON SUITING, JACKETING, WOOL LINEN BLENDS, LINENS SEERSUCKER, SUPERBLACKS WOOLRICH, WOOL BLENDED SUITING, WOOLRICH DESIGNS, GIZA COTTON JACQUARD SHIRTINGS, SUMMER JACKETING
ALA CARTE – FINELY CRAFTED JACQUARDS FROM FRANCE, CLASSIC SUITINGS + JACKETING FABRICS FROM ITALY.
3. Manufacturing Capabilities & Technology
Absoluto takes great pride in sourcing the finest materials, ensuring that every fabric meets the highest standards of luxury and durability. Our manufacturing process focuses on traditional craftsmanship, with meticulous attention to detail at every stage. Our commitment is to deliver quality fabrics that provide lasting comfort and style for our discerning clientele.
4. Design & Innovation
Our design philosophy revolves around blending traditional craftsmanship with contemporary fashion trends. We specialize in offering a variety of textures, patterns, and colors, such as Giza cotton, Turkish jacquards, wool linen blends, and suede, to cater to a diverse clientele. We also focus on innovation with exclusive collections like Ceremoniale Jacquards, Milan Superlight-130's, Monte Napoleone-140’s, Bernardino - 150's, Santo Spirito - 150's, Ambrogio - 160's in Super Blacks and Classic Navy blues, ensuring that Absoluto stays ahead of fashion trends while maintaining a timeless appeal.
5. Sustainability story around your product
6. Quality Control & Certifications
Absoluto is dedicated to delivering premium-quality products, and we follow a rigorous quality control process to ensure every fabric and garment meets our high standards. We inspect materials at every stage of production to maintain consistency, durability, and elegance.
7. Marketing and Distribution
Absoluto has successfully expanded its reach both locally and internationally. We use a blend of traditional and digital marketing strategies to connect with our sophisticated clientele. Additionally, we also offer a cut-length service for tailors and designers, allowing them to access our premium fabrics in customized lengths to suit their specific needs. This service is especially appreciated by professionals looking to craft bespoke garments. Our marketing approach ensures a seamless experience for clients across the globe, while we continue to explore new distribution channels to further extend our global presence.
8. Promotion and Brand building
Our brand is built on the pillars of quality, innovation, and timeless style. Through strategic promotions and collaborations with industry influencers, we’ve established a strong presence in the market. We have also partnered with several prominent celebrities, including Dr. Kumar Vishwas, Raghav Juyal, Papon, Shekhar Suman, Terrence Lewis, Neil Bhatt, and many more, to strengthen our brand image and expand our reach. In addition to celebrity collaborations, we conduct our own photo shoots and print catalogues to showcase our collections, ensuring that we consistently present our vision of elegance and excellence. These efforts help us connect with a wider audience and reinforce our brand’s association with sophistication and high-quality craftsmanship. We emphasize our heritage, commitment to innovation, and global appeal, positioning Absoluto as a trusted and stylish choice for discerning clients.
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9. Future Growth Plans & Vision
Looking ahead, Absoluto aims to continue its growth trajectory both in India and internationally. Our vision is to be a global leader in luxury menswear, providing premium products that fuse tradition with modern innovation. We are also exploring new avenues for collaboration and partnerships to increase our global footprint and market presence.
10. Mission
Our mission at Absoluto is clear: to offer high-quality suiting, shirtings, formal fabrics, and ceremonial wear that embody both tradition and innovation. We strive to create luxurious, durable, and stylish fabrics that meet the needs of the modern man. Our dedication to excellence in design, quality, and customer satisfaction sets us apart as a brand synonymous with timeless elegance.
11. Challenges & Opportunities
The luxury fashion industry is constantly evolving, and staying ahead of trends while maintaining our commitment to tradition presents an ongoing challenge. However, this challenge also creates opportunities for Absoluto to innovate and expand our offerings. Our emphasis continues to be on combining the finest craftsmanship with cutting-edge designs, allowing us to meet the growing demand for timeless and sophisticated menswear. By staying true to our core values of quality and innovation, we aim to remain a leader in the luxury fashion space.
