Promising fashion designer Harsh Vardhan Jalan has joined forces with Liva Fabrics, the premium offering from the house of Birla Cellulose, to present an extraordinary couture collection that redefines sustainable fashion.
The collection, inspired by “Prana”—the ancient Indian concept of the vital life force—showcases a harmonious blend of cultural heritage, modern innovation, and environmental consciousness.
This ground-breaking collection celebrates the interconnectedness of life, resilience, and adaptability, exploring the enduring spirit of nature and humanity.
Crafted from innovative materials, including repurposed waste fish scales, the designs blend traditional craftsmanship with contemporary aesthetics. Techniques such as crochet, traditional embroidery, and distressed yarn intertwining form the foundation of bold, surreal silhouettes that speak to a culturally rooted design philosophy.
Commenting on the collaboration, Sree Charan, Vice President Marketing and Global Head of Brands at Birla Cellulose, Aditya Birla Group, said, “At Liva, we believe in championing sustainability while delivering fabrics that inspire creativity. Collaborating with Harsh Vardhan Jalan has been a journey of innovation and purpose, as this collection embodies the perfect synergy of nature, fashion, and artistry. It’s a testament to how sustainability can fuel unparalleled design excellence.”
