The Indian fashion industry has a fresh, eco-friendly face, making waves in Delhi and beyond.
Zoiya, a groundbreaking brand launched this November, is redefining fashion with sustainability at its core. Dedicated to creating high-quality, earth-friendly clothing and accessories, Zoiya seamlessly blends style with environmental responsibility.
By using natural fibres like hemp, bamboo, and other plant-based materials, Zoiya brings to India a model of fashion that champions ecological balance, rural upliftment, and innovative design.
It’s more than just a brand—Zoiya is a movement toward mindful living and a healthier planet.
A Grand Launch in Delhi: Fashion with a Purpose
The launch event, held on November 8th and 9th in the heart of Delhi, was a spectacular gathering that gathered fashion enthusiasts, environmental advocates,
and industry experts worldwide. Guests were treated to a glamorous showcase of Zoiya's stunning collections, each design as environmentally friendly as it was visually captivating.
Presented through various themes, the fashion show was an eye-opening demonstration of how sustainable fabrics could create pieces that rival the elegance and charm of traditional couture. Attendees left the event profoundly impressed and excited to join a movement that promises to reshape the future of fashion.
Building Zoiya: Siba Panda’s Vision of Sustainable Living
Behind this inspiring venture is Siba Panda, founder, and CEO of Zoiya, whose career spans over 24 years across esteemed organisations like Deloitte, Idea, Fujifilm, and Oxford University Press.
As a chartered accountant, company secretary, and executive MBA from UCLA, Panda brings strategic expertise and a visionary commitment to sustainability. For him, Zoiya represents a philosophy as much as it does a brand.
'Zoiya' is more than a clothing line," he said during the event," It is a movement that seeks to make sustainable living accessible, fashionable, and impactful".
Panda’s vision extends beyond selling eco-friendly garments. Zoiya is committed to transforming the textile industry by addressing pollution, reducing water usage, and lowering carbon emissions, all while supporting rural communities and contributing to local economies.
In a world where fashion is often disposable and mass-produced, Zoiya offers a conscious alternative, inviting consumers to contribute to positive environmental change. Panda’s words reflect a deep commitment to the planet and a resolve to lead a harmonious movement where fashion, people, and the environment co-exist.
Fashion and the Environment: The Case for Change
It’s no secret that the fashion industry is one of the world's biggest polluters.
Statistics are alarming: producing a single pair of jeans takes 1,000 gallons of water, and the industry is responsible for roughly 10% of global carbon emissions.
Beyond the toll on air and water, the fashion sector also contributes significantly to plastic pollution, with about 63% of clothing made from synthetic, plastic-based fibres that persist in the environment long after the garments have been discarded.
Yearly, 92 million tonnes of clothing end up as waste, which could fill millions of school buses. Zoiya enters this space as a much-needed disruptor.
By using natural fibres like hemp and bamboo, the brand reduces reliance on plastic materials, cuts down water
consumption, and supports carbon sequestration. These eco-friendly textiles offer an elegant solution to the challenges of traditional fashion without sacrificing style or comfort.
In this way, Zoiya aligns its core mission with the well-being of the planet and the people, promoting a more thoughtful and sustainable way of dressing.
Zoiya’s Vision: Revolutionizing Fashion with a Purpose
Zoiya’s guiding principle is simple: fashion and sustainability can and should go hand in hand. At its core, Zoiya is built on a vision of positive change. The brand aims to lead a global shift toward eco-conscious consumerism by innovating with sustainable materials, practising fair trade, and promoting rural employment.
Every piece produced by Zoiya is not only a piece of clothing but also a symbol of responsible, ethical fashion that supports local communities and the planet.
Zoiya’s products look great, feel luxurious, and have a much smaller "ecological footprint" not just making garments,” said Panda, “we are reconnecting people to the roots of responsible fashion.”
By choosing natural fibres, Zoiya supports local farmers and artisans, ensuring that every purchase uplifts livelihoods and strengthens local economies. This commitment to fair trade and environmental stewardship is at the heart of Zoiya’s mission.
Making a Lasting Impact:
Empowering Communities and Conscious Consumers Beyond reducing water use and carbon emissions, Zoiya’s model supports sustainable rural employment. The brand sources its natural fibres from rural communities, creating job opportunities for artisans and farmers, boosting local economies, and helping build a fairer trade network.
Each purchase from Zoiya empowers the consumer and a larger community to invest in eco-friendly practices.
In today’s fast-fashion era, consumers are increasingly aware of their purchases’ impact on the environment. Zoiya provides an avenue for these mindful shoppers to
make meaningful choices. Customers commit to a sustainable future and a healthier planet with every purchase. This focus on conscious consumerism reflects a deep alignment with the brand’s environmental and social responsibility values.
In a world where fast fashion has dominated, Zoiya stands as a hope for change. It invites everyone to join the journey toward a more sustainable, inclusive, and eco-
conscious future. With a mission rooted in impact, community support, and environmental stewardship, Zoiya is more than a brand—it is a call to action (CTA).
For those ready to step into a future where every purchase matters, Zoiya offers fashion with a purpose.
As Panda sums it up, “Zoiya is about reconnecting with the world and ourselves. When you choose Zoiya, you choose a vision for a better planet.”
