Speaking with Salil Chawla, Director of DFU Publications, Vikas Kohli (brother of Virat Kohli), Managing Director of Aeon Sports India Pvt. Ltd., we represent Virat’s brand, One 8 Select, along with other names like Photons and Hyperfit.
Although today’s focus at Intimation is on intimate, shapewear, activewear, and athleisure, our current market position is defined by a robust range of socks—including performance and health variants—that perfectly complements our brand vision.
The potential for innerwear in India is vast, and we already have an innerwear line under One 8 Select. We plan to launch an expanded innerwear collection soon. While Virat's celebrity endorsement significantly boosts our marketing efforts, our commitment to quality and sustainability—supported by continuous R&D—ensures that our products meet high standards and offer competitive pricing.
Beyond socks, we are actively broadening our portfolio to include loungewear, activewear, and athleisure, which mirror Virat’s personal brand identity. Although some internal restructuring temporarily delayed our innerwear launch, we are on track to reintroduce this category to the market shortly.
Looking ahead, we have optimistic growth plans for the next three to five years. With a diverse portfolio of in-house brands, our future looks promising.
To our trade partners, I extend my best wishes—success in business is built on mutual commitment to quality.
Regarding the threat of imports, we are confident in our local manufacturing capabilities. Today, over 95%—now even 100%—of our products are made in India, a testament to our capacity and expertise.
In the athleisure segment, while the ecosystem may still be evolving towards self-reliance, it ultimately comes down to the intent to deliver the best quality at the best price.
