ShoppersStop

Shoppers Stop 2.0: Fashion, Beauty, and Beyond

Shoppers Stop, India’s leading premier retailer of fashion and beauty brands, is set to redefine the luxury shopping experience.

With a grand relaunch of its flagship store at Inorbit Mall, Malad, the reimagined experience brings together an unparalleled assortment of premium beauty and fashion brands, personalized services, and an elevated, immersive retail feat.

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Shoppers Stop’s vision for the future includes offering an indulgent, elevated shopping journey of premiumization. With over 500 premium brands spanning luxury beauty, fashion, and lifestyle all under one roof, customers will be privy to unparalleled exclusiveness.

Shoppers Stop also promises elite experiences and fashion-driven engagement via new in-store offerings to celebrate this journey with their customers.

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Speaking on the launch, Kavindra Mishra, Customer Care Associate & MD & CEO, Shoppers Stop, said, “Shoppers Stop 2.0 is redefining premium retail with an immersive shopping experience at Inorbit Mall, Malad. Our reimagined store features AI-assisted shopping for seamless discovery, a grand and exclusive Personal Shopper Lounge offering unmatched comfort and personalized styling, and a curated selection of global brands like Armani, Prada, Valentino, NARS, True Religion, Tommy Hilfiger, Calvin Klein, and Guess. With engaging spaces like a dedicated kids’ play area and a vibrant gaming arcade, we are setting the tone for a new retail experience—not just for Shoppers Stop, but for Indian retail as a whole.”

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To mark this milestone of relaunching their flagship store, Shoppers Stop organized the ultimate celebration with the Beauty Carnival from February 27th to March 1st, featuring exciting activations, interactive brand experiences, and the Spring 2025.

Fashion Walk curated by Marc Robinson and celebrity stylists, Edward Lalrempuia and Sheefa Gilani, on the 27th of February. The event was a testament to Shoppers Stop’s commitment to curating ‘That Wonderful Experience’ for its customers.

Speaking about the launch, Biju Kassim, Customer Care Associate and CEO, Beauty at Shoppers Stop, said, “The relaunch of our Shoppers Stop store at Inorbit Mall, Malad, marks a significant milestone in our commitment to redefining beauty retail."

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One8

Aeon Sports Showcases One 8 Select Brand

Speaking with Salil Chawla, Director of DFU Publications, Vikas Kohli (brother of Virat Kohli), Managing Director of Aeon Sports India Pvt. Ltd., we represent Virat’s brand, One 8 Select, along with other names like Photons and Hyperfit.

Although today’s focus at Intimation is on intimate, shapewear, activewear, and athleisure, our current market position is defined by a robust range of socks—including performance and health variants—that perfectly complements our brand vision.

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The potential for innerwear in India is vast, and we already have an innerwear line under One 8 Select. We plan to launch an expanded innerwear collection soon. While Virat's celebrity endorsement significantly boosts our marketing efforts, our commitment to quality and sustainability—supported by continuous R&D—ensures that our products meet high standards and offer competitive pricing.

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Beyond socks, we are actively broadening our portfolio to include loungewear, activewear, and athleisure, which mirror Virat’s personal brand identity. Although some internal restructuring temporarily delayed our innerwear launch, we are on track to reintroduce this category to the market shortly.

Looking ahead, we have optimistic growth plans for the next three to five years. With a diverse portfolio of in-house brands, our future looks promising.

To our trade partners, I extend my best wishes—success in business is built on mutual commitment to quality.

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Regarding the threat of imports, we are confident in our local manufacturing capabilities. Today, over 95%—now even 100%—of our products are made in India, a testament to our capacity and expertise.

In the athleisure segment, while the ecosystem may still be evolving towards self-reliance, it ultimately comes down to the intent to deliver the best quality at the best price.

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