Essilor has launched a new campaign for Varilux®, featuring the India's youth icon and global sports star, Virat Kohli, as the brand ambassador.
The campaign aims to establish Varilux® progressive lenses as a perfect vision correction solution for consumers above the age of 40 affected by presbyopia.
The campaign showcases Virat Kohli as the evangelist and advocate for Varilux® progressive lenses, where he is seen recommending this lens to his coach, emphasizing the importance of sharp vision at every distance.
